WHAT IS GREENWASHING?

Greenwashing is a marketing practice used by some companies to appear environmentally friendly, when in reality they are not — or only barely so.

These companies exaggerate or fake their environmental commitment in order to improve their image in front of consumers, even though their actual actions have a negative impact on the environment.

For example, they might use green packaging, words like “eco”, “natural” or “sustainable”, or highlight very small environmental actions while hiding larger polluting practices.

It is a form of deception that can mislead consumers and make it harder to make truly responsible purchasing decisions.



#BANFOSSILFUELADS



We invite everyone to fill the city with paper planes in free fall. This symbolic gesture is for all those who see the airport expansion as a denialist and ecocidal provocation, and who defend the urgent need to drastically reduce the aviation industry, one of the most polluting in the world.

How to do it?
  1. Go to the hardware store and grab a Torx 40 key and a 13 mm socket. With those two you'll be able to open most of the bus-shelter in Barcelona.
  2. Check this tutorial that explains how to open a bus-shelter.
  3. Put on a reflective vest for safety and have fun :)
Press release


More information about "sustainable" planes


More information about "sustainable" cruise ships


More information about "sustainable" buses



Campaign promoted by Agència pel Clima.
We are a nebula of creative, organized people aiming to communicate in the streets and crack open your minds to remind that the power to overcome this eco-social crisis is in our hands.
If you want to lend a hand, get in touch.

Press release of the campaign